The module seeks to impart a comprehension of the role of enterprise development and entrepreneurship in the economy in general and in the horticulture sector in particular. The module will • Foster within the student a sense of innovation, initiative and creativity in commercial and enterprise environments.• Give students an entrepreneurial orientation both through the development of appropriate skills and the enhancement of their attitudes.• Provide this requisite knowledge in either simulated or practical situations or both.• Provide a practical platform for enterprise development.• Provide the student with a substantial knowledge of Entrepreneurs and Enterprises in Ireland and around the world.
Introduction to Enterprise Development
• An introduction to enterprise and entrepreneurs,• Case studies of significant Irish entrepreneurs, high technology entrepreneurs in Ireland and abroad, the history of significant technology start-ups, examples and analyses of start-ups which did not succeed.• The psychological and sociological theories of Entrepreneurship.• The concept and role of corporate Intrapreneurs• Entrepreneurial Education methods
The skills behind Enterprise Development
• The principles of Team Building for an enterprise• Generation of Ideas• Writing a Feasibility Report for an Enterprise idea, its structure and possible and essential contents.• Market Research for small and medium sized enterprises • The process of writing a Business Plan, its suggested form and content.• Reviewing the business plan in the light of experience.
Starting an Enterprise and running it
• Financing a technology start-up; government agencies, semi-state bodies, venture capital• The Legal foundation of a new enterprise, its intellectual property rights and business structures.• Business operations in a new business venture; the components of a new enterprise.• Marketing the new product, service or idea.• Human Resource Management
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Formal Examination | 50 |