Module Overview

Innovation and Enterprise

Demonstrate how idea generation is part of the innovation process. Communicate the innovation techniques that are used in developing prototypes. Show how commercialisation is used to exploit the products of innovation. Identify business start-up strategy. Explain how to produce a feasibility study and business plan. Identify sources of funding and agencies for business assistance. Demonstrate an understancing of the legal issues facing a business.

Module Code

INEN H4001

ECTS Credits


*Curricular information is subject to change

Idea generation, problem solving and using internal sources of information:

Problem solvingtechniques. Creative thinking. Applications of creative thinking. Solvingtechnical problems. Creative techniques. Morphological Analysis. Mind Mapping

Definitions of Innovation:

Innovation Process. Four stages of innovation; Idea,evaluation, development and Market. History of innovation. Barriers toinnovation.

Technology acquisition:

Inventing, improving, modifying copying, licensing andtakeover. Business strategy; Strengths, Weaknesses, Opportunities and Threats.Relation between business and technology strategy. Diversification strategy.

Intellectual Property Management:

Introduction to Intellectual Property. Formof intellectual property; patents, copyright, design rights, trade marks, knowhow.European patents office. Short term and long term patents.

Commercialisation of New Technology:

Technology transfer. Transfer period anddeliverables. Technical assistance. Commercial exploitation strategies.Licensing out, Product liability


Start-up strategy. Feasibility study. Marketing. E-business. Funding and business agencies. Enterprise Ireland.

Legal Structure:

Type of businesses; sole, limited. Registering name, bank accounts. Taxation. Trade Law. Accounting. EU Directives

Business Planning:

Business and personal profile. Market plan and competitive profile. Description of product and services. Product plan. Human resources and organisation structure. Financial plan, critical risks and start-up schedule.

Module Content & Assessment
Assessment Breakdown %
Formal Examination70
Other Assessment(s)30