This module covers the theoretical and practical aspect of developing and managing an eCommerce project.
Introduction to eCommerce
Define e-commerce, understand how e-commerce differs from e-business, identify the primary technological building blocks underlying e-commerce, and recognise major current themes in e-commerce.
Identify and describe the unique features of e-commerce technology and discuss their business significance.
Describe the major types of e-commerce.
Understand the evolution of e-commerce from its early years to today.
Describe the major themes underlying the study of e-commerce.
eCommerce Business Models & Concepts
Identify the key components of e-commerce business models.
Describe the major B2C business models.
Describe the major B2B business models.
Understand key business concepts and strategies applicable to e-commerce.
eCommerce Infrastructure
The origins of, and the key technology concepts behind, the Internet.
Explain the current structure of the Internet.
Understand the limitations of today’s Internet and the potential capabilities of the Internet of the future.
Understand how the Web works.
Describe how Internet and web features and services support e-commerce.
Understand the impact of mobile applications.
eCommerce Security & Payment Systems
Understand the scope of e-commerce crime and security problems, the key dimensions of e-commerce security, and the tension between security and other values.
Identify the key security threats in the e-commerce environment.
Describe how technology helps secure Internet communications channels and protect networks, servers, and clients.
Appreciate the importance of policies, procedures, and laws in creating security.
Identify the major e-commerce payment systems in use today.
Describe the features and functionality of electronic billing presentment and payment systems.
Building an eCommerce presence
Imagine your eCommerce presence
Systemic building
Choosing software
eCommerce site tools
The module will be delivered through lecturer lead lectures in a computer lab environment.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Formal Examination | 50 |
| Other Assessment(s) | 50 |