Module Aims: - To provide non-native speakers of English with the skills and knowledge to enable them to undertake business-related undergraduate study through the medium of English. - To develop learners knowledge of business vocabulary.- To develop the four language skills in a business and professional context with a particular focus on written communication. - To equip learners with cross-cultural communication skills relevant to the workplace.
Business Topics
Work and motivation; Finance: Stocks and shares; Banking; Marketing;Advertising
Written Communication
Formal vs. informal writing; Business reports; Letters dealing with orders, queries, quotes and offers; Emails; Applying for a job/course
Cross-Cultural Communication Skills
Analysis of the role of culture in conducting business with people from other backgrounds; Analysis of the effects of culture on marketing, sales and negotiating
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 50 |
| Formal Examination | 50 |