The module is designed for students who have a foundation in business language and focusses on the skills needed for participation in sales negotiations and meetings. It also aims to further develop general language proficiency and to deepen students’ understanding of aspects of contemporary life as reflected in the media of the French-speaking countries.
The development of Listening and Speaking skills
Initiating, maintaining and closing face-to-face conversation in the context of developing negotiation skills. Knowing how to ask a question, listen, respond and persuade. Summarising the point reached in a discussion, asking for clarification, and confirming mutual understanding.
The development of Reading and Writing skills
Collating information from different sources. Learning the conventions of essay, commentary and summary writing and how to paraphrase information in own words. Narrating the plot of a feature film or a piece of literature and describing responses to these.
Business Language: Selling and negotiating in a French-speaking
Preparing the sale: profile of a sales person; profile of a good negotiator: Setting up appointments Making the sale: how to consult with clients, sales talk, observing body language and cultural differences in formal and informal settings. After sales: knowing how to answer customers’ needs, queries and complaints. Organising, conducting and participating in meetings in a French-speaking environment
Grammar and Structures
Revision of Tenses - Future - Conjunctions - indefinite articles.
Life in contemporary French-speaking countries
Aspects of French culture and society to include the press, TV, radio and cinema will be studied through the use of written text, film and Internet resources.
Learning and teaching will take place through the use of lectures, presentations and role plays exercises in the module. In addition to using text based material, students will be expected to make extensive use of relevant websites, external online audio and video resources referred throughout the course.
|Module Content & Assessment