Module Overview

Enterprise Development

The main aims of this module are to provide the student with:A comprehensive understanding of the enterprise environment and factors supporting / restricting enterprise development within Ireland.An awareness of the stages of enterprise development and the range of start-up strategies that can be utilised in a variety of contexts.An opportunity to research and develop business ideas and formulate a comprehensive business plan.An opportunity to develop their entrepreneurial skills within a supportive learning environment.

Module Code

INTB H3029

ECTS Credits


*Curricular information is subject to change

Enterprise Development & Entrepreneurship in Ireland

• Entrepreneurial Activity in Ireland• Innovation in Recession• Ireland’s Enterprise Mission• The Context for Enterprise Development• Ireland’s Enterprise Objectives

Start-up Strategies

• Routes to Starting a New Business• The New Venture Creation Process• Managing a Start-up• Barriers to a Successful Launch• Market-Entry Strategies

Feasibility Analysis & Business Planning – Part One

• Principals involved in the Business• The Product / Service Offering• Target Market• Industry and Competitor Analysis (Macro and micro-Environmental Trends, Market Opportunities & Threats, Industry Structure)• Competitor Profiles

Business Planning Part Two: Preparing the Marketing Plan

• Market Size & Market Segments• Customer Profile & Behaviour• Market Research• Marketing Strategy (Positioning / Pricing / Distribution & Sales / Service & Quality Strategy)

Business Planning Part Three – Production Plan

• Location• Production Process & Facility Layout• Equipment Requirements & Costs• Sources of Raw Materials• Cost of Production & Set-up• Legal Requirements

Business Planning Part Four

HR & Organisational Structure• CV’s of Entrepreneurs & Staff Team• Responsibilities & Reporting Structures• Staffing & Skills Requirements• Employment & Labour Legislation

Business Planning Part Five - Financial Plan

• Financial Plan / Funding Sources• Cash Flow Forecast• Profit and Loss Accounts• Balance Sheets• Break-even Analysis & Return on Investment• Sources of Funding for start-up businesses

Critical Risks / Start-up Schedule


Module Content & Assessment
Assessment Breakdown %
Other Assessment(s)100