Module Overview

Creativity, Innovation & Entrepreneurship

The main aims of this module are to provide the student with:An opportunity to understand the creative process; develop and apply creative skills in a variety of contexts.A comprehensive awareness of the role of creativity and innovation as a key component of organisational and competitive strategy.A team-work philosophy; through a variety of group based tasks, students will learn to unlock creative potential and a range of approaches to defining and solving business problems and opportunities.An appreciation of the nature of entrepreneurship and its role within society.A comprehensive analysis of entrepreneurial theory and an ability to apply appropriate theories to ‘real-life’ entrepreneurs. An opportunity to develop their entrepreneurial skills.

Module Code

INTB H3039

ECTS Credits


*Curricular information is subject to change

Creativity, Innovation & the Individual

• Defining creativity• Myths surrounding creativity• Creative thinking strategies:• Barriers to creativity• Theories of innovation• Innovation versus Creativity• Seven Sources of Innovation

Creativity, Innovation and the Group

• Nurturing creative team-work• Defining groups and teams• The team development process• Creative teams: team inputs, team processes• Moderators of team performance

Creativity, Innovation & the Organisation

• The role of creativity and innovation within the corporate and non-profit sectors • Developing organisational creativity• Barriers to organisational creativity


• The nature of entrepreneurship• The role of entrepreneurship in society• Understanding Entrepreneurship, the Entrepreneur & Enterprise Development

Entrepreneurial theory

• The Psychological View of the Entrepreneur• Sociological View of the Entrepreneur• Management View of the Entrepreneur• Classical View of the Entrepreneur

Entrepreneurship in Practice

• The Intrapreneur• High Technology Entrepreneurship• Social Entrepreneurship• Women & Entrepreneurship

Module Content & Assessment
Assessment Breakdown %
Other Assessment(s)100