Module Overview

International Business Project Semester 7

In this final capstone module, emphasis is placed on developing research skills, holistic thinking and a solution focus. These skills shall evolve through the medium of creating a comprehensive business solution, model or plan for a small- to medium-sized enterprise (SME) to enter, compete and sustain viability in an international market with an innovative business solution. The module pays attention to the drivers of sucess in recognising viability opportunities and limitations.

Module Code

INTL H4000

ECTS Credits

10

*Curricular information is subject to change

Research Methodology

Gain knowledge and appreciation of the research methods process. Immersion in various methodologies. The importance and uses of primary and secondary research. Tool kits for analysis.

Business Idea & Plan Incubation

Engage in the creation and incubation of an innovative business solution or idea. Emmersion in the feasibility process.

Development of Profile for Presentation

Students develop a comprehensive business profile, including but not limited to: analyzing and assessing a nations attractiveness to an SME for trade and foreign direct investment (FDI) on relevant competitive, economic, political, geographic, cultural and demographic factors.

Module Content & Assessment
Assessment Breakdown %
Other Assessment(s)100