As an island, Ireland is more reliant on exporting than many of the larger countries around the World. This module gives students the opportunity to understand the complexities of making export and marketing decisions across international boundaries.
The Scope of International Marketing and Exporting
Introduction to Marketing and Exporting. Scope of international trade. The dynamic international environment.
Examine the International Environment for Marketing and Exporting
Develop Global vision through research for Marketing and Exporting. Examine culture, economic conditions, competition, politics, legal forces, technology and infrastructure.
Assessing Global Opportunities for Marketing and Exporting
Develop Global vision through research for Marketing and Exporting in specific regions, Americas, Europe, Middle East, Africa, Asia Pacific.
Developing Global Marketing Strategies and Export Operations
Preparing for export and entering the market. Market entry strategies. Export entry modes. Products/Services for B to B and B to C. Pricing decisions in international markets. Channels to market. IMC in International markets.
Implementing Global Marketing Strategies Managing Export Operations,
Negotiation with international partners, customers and regulators. Supply chain management. Protection of intellectual property. Managing export growth.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Formal Examination | 60 |
| Other Assessment(s) | 40 |