Module Overview

Marketing Law

To introduce the student to areas of commercial law, consumer law and intellectual property law, law on defamation and data protection and advertising standards of relevance to a marketing executive. This knowledge and understanding will enable the student to work effectively within the legislative and wider legal environment with an understanding of compliance requirements. As law is an ongoing and dynamic subject the syllabus content will be expanded or modified, as the case may be, to reflect developments in the law set out in this module.

Module Code

LAWS H2013

ECTS Credits


*Curricular information is subject to change

Commercial Law

Sale of goods and supply of services. Retention of title clauses. Guarantees by manufacturers

Consumer Law

The role of the Competition and Consumer Protection Commission; consumer protection legislation; product liability; unfair terms in consumer contracts; contracts negotiated away from business premises; consumer credit legislation; e-commerce issues and consumer transactions; small claims; consumer arbitration and ADR.

Intellectual Property Law

Copyright, registered designs, patents, trade marks.

Advertising and Broadcasting Standards

Advertising and Broadcasting standards and complaints procedures

Data Protection legislation and Defamation

Role of then Data Protection Commissioner and data protection legislation. Personal and corporate digital legacy. Defamation Act 2009

Module Content & Assessment
Assessment Breakdown %
Other Assessment(s)30
Formal Examination70