To introduce the student to areas of commercial law, consumer law and intellectual property law, law on defamation and data protection and advertising standards of relevance to a marketing executive. This knowledge and understanding will enable the student to work effectively within the legislative and wider legal environment with an understanding of compliance requirements. As law is an ongoing and dynamic subject the syllabus content will be expanded or modified, as the case may be, to reflect developments in the law set out in this module.
Commercial Law
Sale of goods and supply of services. Retention of title clauses. Guarantees by manufacturers
Consumer Law
The role of the Competition and Consumer Protection Commission; consumer protection legislation; product liability; unfair terms in consumer contracts; contracts negotiated away from business premises; consumer credit legislation; e-commerce issues and consumer transactions; small claims; consumer arbitration and ADR.
Intellectual Property Law
Copyright, registered designs, patents, trade marks.
Advertising and Broadcasting Standards
Advertising and Broadcasting standards and complaints procedures
Data Protection legislation and Defamation
Role of then Data Protection Commissioner and data protection legislation. Personal and corporate digital legacy. Defamation Act 2009
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 30 |
| Formal Examination | 70 |