This module aims to develop learners’ understanding of the contemporary media environment and the interdependence of tradtional and newer media formats/platforms. It examines the relationship between traditional broadcast and cinematic production, and the exploitation of social media and online platforms.
Students are encouraged to analyze online media presences and evaluate online media practices. Students will use a variety of tools to create integrated online presence for their own productions. Groupwork is an essential component of this module.
Students are required to attend a minimum of 75% of the module classes. Attendance will be recorded.
Critiquing online presence;
Website design and architecture;
Project development cycles;
Project pitches and presentations;
Working to commissioning/project briefs.
The module will be delivered through a combination of seminars, presentations, and practical project sprints.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |