Description
This module offers an introduction to key questions in media theory and research. At the heart of the module is a concern with how we interact with media, and how this shapes our society, culture and everyday lives. It will begin by introducing some of the dominant concerns in how we research and understand media. The module will outline the ways that theoretical outlooks have had to change in response to new media forms. The entire module will explore the convergence of medium theory, political economy and audience studies. The module will also serve as an introduction to essential skills in research and essay writing.
Indicative Syllabus
Introduction to media and media theoryTheorising media effectsMedium TheoryMedia, Materialism and the Natural WorldTheorising technology and SocietyMarx and the Ideology of ‘New Media’Media Forms, Ideology and Economic ContextPolitical Economy: Ownership, Business Models and Public DiscourseThe Public Sphere, Digital media and DemocracyMedia Production: media work and the public sphereIntroduction to Textual AnalysisAudience reception analysis
This module will be delivered through lectures and tutorials. Tutorials will use readings, discussions, debates and other activity-based learning methods. Learning will also take place through essay writing and related feedback.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |