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  4. (MED 3016) Media Management 1

Module Overview

Media Management 1

This year long module module provides students with an understanding of the creative and management skills necessary to generate audio-visual product and gives students a comprehensive sense of the practical application of those skills. Having practiced the generation of a slate of creative projects in Semester 1, students are introduced to the specific management and organizational skills required to operate within the sector at a national and international level in Semester 2. The module explores the general creative and entrepreneurial framework within which production businesses operate and the specific means by which the audio-visual sector develops, finances and markets its product

Module Code

MED 3016

ECTS Credits

5

*Curricular information is subject to change
  • THE PROJECT DEVELOPMENT PROCESS
    1. Ideas Strategies
    2. Project Origination.
    3. Project Development
    4. Project Pitching
    • THE PRODUCTION BUSINESS :Overview
      1.  How Do Films Make Money?
      2. How are Films Financed?
      3. Producer Skill Set Audit
    • THE PRODUCTION PROCESS
    1. Legal Aspects of Film production
    2. Copyright / Options/ Chain of Title
    3. The Finance Plan : PFD Agreements.: 
    • THE PRODUCER’S BUSINESS
    1. Establishing your company
    2. Building the Right Team: Shareholders Agreements
    3. Project Financing strategies; Single project; Multiple projects
    4. Marketing and Distribution Strategies;
    5. Fitting Film to Festival/Festival to Film:- Your Festival Presence: Your Festival Strategy

     

    • DEVELOPING/FINANCING/PRODUCING/ MARKETING European Film
    1. Case Study  (Ireland/UK/US distributor).
    2. Case Study  ( Ireland/Sweden)
    3. Case Studty ( Ireland/UK/France)

     

    • Class PROJECTS 
    1. Devising a Project Slate
    2. Developing Financing/Sales and Marketing Plan

This module is taught through lecture; class discussion, screenings of audio-visual material and self-directed learning through research, and will involve the input of industry professionals through workshop facilitation and guest lectures.

n/a

• THE PROJECT DEVELOPMENT PROCESS

1. Ideas Strategies 2. Project Origination. 3. Project Development4. Project Pitching

• THE PRODUCTION BUSINESS :Overview

1. How Do Films Make Money?2. How are Films Financed?3. Producer Skill Set Audit

• THE PRODUCER’S BUSINESS

1. Establishing your company2. Building the Right Team: Shareholders Agreements3. Project Financing strategies; Single project; Multiple projects4. Marketing and Distribution Strategies;5. Fitting Film to Festival/Festival to Film:- Your Festival Presence: Your Festival Strategy

• DEVELOPING/FINANCING/PRODUCING/ MARKETING European Film

1. Case Study (indigenous project/ international distributor) distributor).2. Case Study ( bilteral co-production)3. Case Studty ( multilateral co-production)

This module is taught through lecture; class discussion, screenings of audio-visual material and self-directed learning through research, and will involve the input of industry professionals through workshop facilitation and guest lectures.

Module Content & Assessment
Assessment Breakdown %
Other Assessment(s)100