Module Overview

Media Studies

The aim of this module is to provide students with an introduction to various approaches to the study of the media in society. It further aims to provide a foundational knowledge of theories of representation.

Module Code

MEDA H1008

ECTS Credits


*Curricular information is subject to change

Introduction to the process of communication

Models and key concepts


Approaches to textual analysis; the concept of representation; the components of the advertising image; analysis and deconstruction; the determinations of news photographs; photography; photomontage and contemporary visual digital culture.


Approaches to the study of media audiences; from Effects Tradition to Reception Theory; Audiences and the Public Sphere; Online audience activity; creating communities, meaning, identities


Introduction to the political economy of the media and cultural industries; media institutions in the context of globalization; public service and commercial models of broadcasting.

Module Content & Assessment
Assessment Breakdown %
Other Assessment(s)40
Formal Examination60