The aim of this module is to provide students with an introduction to various approaches to the study of the media in society. It further aims to provide a foundational knowledge of theories of representation.
Introduction to the process of communication
Models and key concepts
Text
Approaches to textual analysis; the concept of representation; the components of the advertising image; analysis and deconstruction; the determinations of news photographs; photography; photomontage and contemporary visual digital culture.
Audience
Approaches to the study of media audiences; from Effects Tradition to Reception Theory; Audiences and the Public Sphere; Online audience activity; creating communities, meaning, identities
Institution
Introduction to the political economy of the media and cultural industries; media institutions in the context of globalization; public service and commercial models of broadcasting.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 40 |
| Formal Examination | 60 |