Module Overview

Analysing the Media

To provide students with an introduction to various key approaches to the study of media in society and to equip them with basic skills for analysing media content critically.

Module Code

MEDA H1010

ECTS Credits


*Curricular information is subject to change


Introduction to the process of communication; models and key concepts.

Media Texts: Interpretive Approaches

Approaching textual analysis; semiotic analysis of visual images; gender and advertising; interpreting the photographic image in a journalistic context; introductory film style and analysis; language and discourse.

Understanding Media Audiences

Audience: Approaches to the study of media audiences; from Effects Tradition to Reception Theory; audience fragmentation; New Media audiences; children and the media.

Module Content & Assessment
Assessment Breakdown %
Formal Examination50
Other Assessment(s)50