To provide students with an introduction to various key approaches to the study of media in society and to equip them with basic skills for analysing media content critically.
*Curricular information is subject to change
Introduction
Introduction to the process of communication; models and key concepts.
Media Texts: Interpretive Approaches
Approaching textual analysis; semiotic analysis of visual images; gender and advertising; interpreting the photographic image in a journalistic context; introductory film style and analysis; language and discourse.
Understanding Media Audiences
Audience: Approaches to the study of media audiences; from Effects Tradition to Reception Theory; audience fragmentation; New Media audiences; children and the media.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Formal Examination | 50 |
| Other Assessment(s) | 50 |