This module aims to provide students with an understanding of the role of finance in organisations and the sources and application of finance available. It aims to develop an aptitude in the process of valuing financial and capital investments. It seeks to demonstrate the importance of the budgeting process and highlights the relationship between costs, output and profit.
The nature & scope of Marketing Finance
The nature & scope of financial objectives for commercial organisations; forms of business organisation; operation of the capital and money markets; role of ethics in finance
Time value of money
Simple Interest, Compounding, discounting, annuities and perpetuities.
Investment Appraisal
Application of investment appraisal methods, including Payback, Net Present Value & Internal Rate of Return. Distinguish between business risk & financial risk.
Budgeting
The purpose of budgets. Budgetary process and procedures. Preparation of cash budget
Sensitivity Analysis
Breakeven analysis, cost-volume-profit analysis. Pricing strategy.
Sources of Finance
The identification and evaluation of short, medium & long term sources of finance. Loans and Mortgages; Raising Equity Finance
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 30 |
| Formal Examination | 70 |