This module aims to provide students with an understanding of international marketing from the perspective of market entry and product, promotion, price and distribution strategies.
*Curricular information is subject to change
International Market Selection and Entry
Market selection, modes of entry, theories of market entry, approaches to internationalization
Modifying Products for International Markets
Product strategy, product adaptation, industrial products, branding, packaging
Promotion in International Markets
Factors in international communication, pull strategies, push strategies
International Pricing for Profit
Pricing strategy, constraints
Effective International Distribution
Distribution strategies, managing distribution
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 30 |
| Formal Examination | 70 |