This module aims to explain using theory and practical cases the strategic importance of channels to the firm. This knowledge will allow the student to integrate channel decisions with other areas of the marketing mix, giving due attention to the firm’s business environment.
Introduction (20%)
The nature of marketing channels, channel participants, the channel environment, behavioural processes in channels. Global influences on the channel.
Developing the channel (50%)
Channel design, channel strategy, analysis and planning, selection of channel members, management issues, multi-channel planning, channel agreements, changing distribution channels/omnichannel platforms, E marketing. International channel considerations
Logistics Management (10%)
Logistics and competitive advantage, logistics components - transportation, inventory maintenance, order processing, purchasing, warehousing, materials handling, packaging, customer service standards, product scheduling
Channel Management (20%)
Resource Management, Managing Conflict, Development of channel policy, Information Systems and channel management, Assessing channel performance, Integration with Marketing Strategy
Content Modification
Content will be expanded or modified to reflect changes in the business environment as necessary, on an ongoing basis.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 30 |
| Formal Examination | 70 |