Module Overview

Event Management/IMC 2

Students will apply their learning from Event Management/IMC1 to a real life situation of planning, organising, implementing and evaluating and event. Students will be provided with the skills that will enable them to formulate a comprehensive, fully integrated marketing communications solution for the promotion of their event.

Module Code

MNGT H3053

ECTS Credits


*Curricular information is subject to change

Section One

Interpreting the Promotions Brief - the target audience (invitees, exhibitors, media); target insights; the problem/opportunity; objective setting

Section Two

The Promotions Strategy - account handling and media relations; interacting with key suppliers e.g. printers and the language they use; integrating the various elements of the promotions mix; scheduling; evaluation.

Section Three

Implementation: Co-ordination and running the event chosen in Event Management / IMC 1. Key tasks: Competitor Analysis, project management / schedule development, venue assessment, risk assessment, development of the marketing plan for the event.

Section Four

Evaluation and review of event: students reflect on their event and answer a case question to illustrate their learning.

Module Content & Assessment
Assessment Breakdown %
Other Assessment(s)100