The aim of this module is to enable the student to gain an appreciation of the pertinent issues in relation to International Business. To develop the student’s critical thinking ability and synthesizing skills in order to understand how the elements of international business are related.
Globalisation
History of International business. The rise of Globalisation. Forces driving globalisation. Debate over wages and jobs. Debate over income inequality. Debate over culture, sovereignty and the environment.
The International Business Environment
Cross Cultural business and the global workplace. Review of PESTLE and sustainability within an International context.
International Trade and Investment
Review of international trade theory. Foreign direct investment and management issues. Government intervention in trade.
International Business Management
Organisational Architecture in an international business context. Analysing international opportunities. Selecting and managing entry modes. Developing and marketing products. Managing international operations. Hiring and managing employees.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 40 |
| Formal Examination | 60 |