Module Overview

Information Management & Strategy

This module provides students with an understanding of the how information management can be used to develop a strategy  for Retail organisations.  The module aims to provide students with the knowledge necessary to gain competitive advantage from new and emerging technologies.

Module Code

MRKT 4010

ECTS Credits

5

*Curricular information is subject to change

System Development Lifecycle (SDLC)

  • Different SDLC
  • Comparasion of SDLC
  • Stages in system development lifecycle
  • Assumptions of the classical lifecycle
  • Activities and deliverables in a classical life cycle
  • Systems Planning
  • Feasibility study / Terms of references
  • System analysis & design
  • System Implementation
  • Changeover strategies
  • User’s requirements/training
  • Different Approaches to SDLC

Business Intelligence Systems

  • Data warehousing
  • Drivers of data warehousing
  • Advantages & disadvantages of data warehousing
  • Models and framework

 

Web Mining

  • Types of web mining
  • Technologies used in web mining
  • Applications of web mining

Blockchain Technology

  • In the Supply Chain
  • Cryptocurrency - Bitcoins

The module will incorporate a range of teaching and learning methods including lectures, labs, class discussion and e-learning. The learning environment will be practical, integrative and hands on.

Module Content & Assessment
Assessment Breakdown %
Formal Examination50
Other Assessment(s)50