Digital Marketing in the Music Business has been established to address the increasing importance of digital literacy within the modern music industry. This module focuses specifically on the requirement for modern industry practitioners to be proficient in digital marketing. Core skills associated with digital marketing, are not only increasingly desirable for students in their own musical careers but also a desirable skillset for potential employers.
This module is aimed at students wishing to increase their knowledge in a specialised area they can potentially use for BA4 Professional Project, the student aiming to work in the music industry and the independent musician wishing to increase their knowledge in data, analytics and directly engaging with their audience.
This module will increase students’ digital literacy in an area of increasing importance within the music industry, therefore enhancing an individual’s effectiveness as a professional. This module will also equip students with transferrable skills which underpin many facets of the creative and media industries, not just the music industry.
Data & Analytics in music and translating this information
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Examining the tools used for collection of data in music (Spotify Insights / Social Insights etc.)
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Working within a peer group, studying music marketing case studies
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Planning a music marketing campaign
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Goal setting for marketing campaigns
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Developing assets, media and engaging content
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Direct email marketing
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Social media marketing
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Digital Advertising
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Digital music stores
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Direct to fan sales platforms
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Branding
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Teaching and learning will be delivered via lectures, multimedia presentations, blended learning, practical application of theories, one to one tuition and problem solving, printed course material, in-class peer to peer activities and e-learning facilitated by the BIMM VLE.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |