Module Overview

Optical Practice Management

This module introduces concepts of business and marketing theory that impact on the practice of Optometry in Ireland. The aim of this module is to introduce best business practices to the programme participants. This includes application of legal, management, marketing and retail principles to the optometry practice and franchise environments.

Module Code

OPTO 4814

ECTS Credits


*Curricular information is subject to change


· Management & Leadership

· Entrepreneurship & innovation

· Time Management

· Human Resource Management

· The Digital Landscape

· Management Accounting

The Legal Environment

· Business Law

· Employment Law

· Data Protection

· Intellectual Property

The Business Plan

· Market Research

· Marketing &Sales

· Research & Development

· Management & Operations

· Finance & Taxation

The module teaching and learning strategy involves the use of lectures, guest speakers, case studies and class discussion as appropriate. Core content will be delivered through a variety of tools and formats including blogs, industry reports and expert guidance. Learners will have access to web content and social media software to support the learning environment.

Module Content & Assessment
Assessment Breakdown %
Formal Examination50
Other Assessment(s)50