This module introduces concepts of business and marketing theory that impact on the practice of Optometry in Ireland. The aim of this module is to introduce best business practices to the programme participants. This includes application of legal, management, marketing and retail principles to the optometry practice and franchise environments.
Definitions and classifications of vision impairment.
Visual manifestations of common ocular disease and conditions causing vision impairment.
Role of optometrist in managing the visually impaired patient.
Optometric assessment techniques in vision impairment.
Optical and non-optical management strategies for the visually-impaired patient.
Psychology of vision impairment.
Vision impairment in dementia (Alzheimer’s Disease and Parkinson’s Disease).
Role of the employer and employee ensuring eye safety in the workplace (incl. legislation).
Visual task analysis in the workplace.
Principles and practice of vision screening.
Vision and driving.
Computer vision syndrome.
CORU Optical Registration Board Code of Professional Conduct and Ethics
The CORU Standards of Proficiency for Optometrists are covered, wholly or in part, in this module within the following domains 1. Professional Autonomy and Accountability, 2. Communication, Collaborative Practice and Teamworking, 3. Safety and Quality, 4. Professional Development and 5. Professional Knowledge and Skills
Lectures, case-study tutorial discussions, web-based learning support materials, practical laboratory sessions, clinical practice.
|Module Content & Assessment