To provide students with a comprehensive understanding of all factors contributing to the successful planning and co-ordination of a public relations program. This knowledge will provide the student with the foundations upon which to manage public and media relations.
Section One
Introduction to Public relations: what is PR, the PR professional Practitioner, Misconceptions about PR. Converting Negative Images into Positive Attitudes, PR In the 21st century, Digital PR
Section Two
The Public relations Planning Process: setting objectives, understanding publics, Using PR tools.
Section Three
PR and the Media: Working with Media, writing News releases, Media Interviews, the Media Pack.
Section Four
Corporate Public relations:The corporate PR process, how an organisations image is conctructed, implementing corporate identity programs, Corporate social responsibility.
Section Five
PR applied to specialist areas: Crisis PR, Internal PR, International PR.
Content Modification
Course content will be modified as appropriate, on an ongoing basis to reflect and changes in PR practice or thinking
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 30 |
| Formal Examination | 70 |