To provide students with a comprehensive understanding of all factors contributing to the successful planning and co-ordination of a public relations program. This knowledge will provide the student with the foundations upon which to manage public and media relations.
Introduction to Public relations: what is PR, the PR professional Practitioner, Misconceptions about PR. Converting Negative Images into Positive Attitudes, PR In the 21st century, Digital PR
The Public relations Planning Process: setting objectives, understanding publics, Using PR tools.
PR and the Media: Working with Media, writing News releases, Media Interviews, the Media Pack.
Corporate Public relations:The corporate PR process, how an organisations image is conctructed, implementing corporate identity programs, Corporate social responsibility.
PR applied to specialist areas: Crisis PR, Internal PR, International PR.
Course content will be modified as appropriate, on an ongoing basis to reflect and changes in PR practice or thinking
|Module Content & Assessment