Module Overview

Professional Development

The Professional Development module is designed to help students position themselves for future employability in their chosen field. The module aims to encourage increased self awareness, critical reflection, an understanding of the needs of industry and employers and the oral and writing competencies required in various professional contexts.

Module Code

PRFD H4000

ECTS Credits


*Curricular information is subject to change

Industry Analysis

Sectoral survey, career options within the digital media industry; potential opportunities for digitally literate graduates across the employment spectrum; emerging platforms; new consumer products; innovative services; future trends and growth potential. Voluntary opportunities, civic engagement and internships.

Employment Interviews and documentation

Writing a cover letter; designing an effective CV; Interview preparation and behavioural norms; personal statements and biographies; postgraduate applications.

Professional Presentation Skills

Preparing and delivering effective professional presentations in the media industry; connecting with your audience; voice and body language; working with visual aids; presenting data; pitching creative ideas.

Professional Development Plan

Reflection and self analysis; skills assessment and gap analysis; goal development and career directions and planning

Professional Media Content Development

Writing industry standard scripts and treatments for a variety of media platforms. Brand storytelling, and applications.

Module Content & Assessment
Assessment Breakdown %
Other Assessment(s)100