The accelerating pace of retail change places increased demands on the modern retail organisation. They must develop appropriate responses to this change for continued success or even survival. This is an introductory course to retailing and covers the fundamental elements of retail management and a retail organisation’s activities. It will provide a solid platform on which to develop more in-depth knowledge of retailing later in the degree programme.
Indicative syllabus covered in the module and / or in its discrete elements
- Introduction to Retailing
- Retail Institutions
- Introduction to Retail Omni-Channel
- Retail Mix
- Value Propositions
- Consumer Behaviour
The module will be delivered using a variety of learning and teaching methods. Teaching methods will include lectures, case studies, online interactive presentations and group discussions on the most important aspects of managing a current retail business. In addition to the use of continuous assessment of learning using written reports and in-class assessments as a measurement of practical competency, continuous assessment for learning will also be emphasised throughout the programme.
Self directed learning includes assigned retail journal articles and assigned documentaries to watch as well as store visits.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Formal Examination | 50 |
| Other Assessment(s) | 50 |