This module examines the planning, organizing and implementation of retail strategy in the context of retail store operations. It is concerned with maximizing retail efficiency through the best use of resources.
Students will develop an understanding of the complex nature of retail operations – the day-to-day operations of a retailer. The module will contextualise the role of operations within the overall strategic structure of retail organisations.
1.Retail Management Overview
Definition and scope of Retailing
Economic Importance of Retailing
Emerging Retail Formats
2. Path to purchase
The Consumer & Shopper Journey Framework (C&SJ)
Understanding the consumer buying decision framework
3. Retail Technology
Global Standards & Radio-Frequency Identification (FRID)
Assessing on-shelf-availability
Reducing shrinkage
4. Omnichannel Retailing
Growth & trends in omnichannel retailing
Challenges of omnichannel retailing & Lifetime value of omnichannel customers
Mobile-Commerce & Social-Commerce
5. Adding value through customer service
Introduction of the SERVQUAL model
Using information for strategy development
6. Merchandising in retailing
Management of financial performance and development of KPIs
Space management decision and assessing profitability
Merchandising and Category Management
The module will be delivered through lectures and tutorials. Guest lecturers and presenters from industry will be introduced.
Case studies will be utilised.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |