Module Description:
A business case is a description of a situation faced by a firm. It typically includes a chronology of significant events in the organisation’s development; and information about the competitors and industry. It may also contain summaries of costs and sales data. Case study analysis provides the student with an overview of management functions and activities in organisations.
Module aim
The aim of this module is to provide the student with decision making perspectives that address a range of issues at senior management level. Cases reinforce concepts and techniques that are likely to have been at the core of earlier course work and that can now be applied in real business phenomena. The student has an opportunity to experience the complexity of business situations and evaluate the consequences of particular decisions.
An important secondary aim is to shape students’ progression in team work, interpersonal communication and presentation skills.
A series of contemporary cases in retail and services management, graded for difficulty, are chosen to reflect varying issues of analysis and decision making. Cases are chosen from among the following areas:
Operations management
Strategy
Supply Chain Management
International Business Strategy
Consumer/Business to Business
Product/Service Marketing
SME/Large organisations
Digital Marketing / E-Business strategy
Ethics/Business culture
Cases used will be both video and paper based. In general, cases will be “real-life” cases with a retail context and recently published (last 5 years, preferably) Working in groups, students will analyse cases and present the case findings in class. Their analysis will be considered by all other groups and groups will be chosen to comment on, and challenge, the content of the presentation. This challenge will be followed by a lecturer guided class discussion designed to expand the discussion and uncover any issues not addressed by the presenting or challenging group.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Formal Examination | 30 |
| Other Assessment(s) | 70 |