International retail operations are fundamentally changing the way consumer goods are distributed and marketed globally. The aim of this module is to give the student a comprehensive overview and understanding of retail internationalisation practices considering regulatory, economic, social, cultural and retail structural perspectives. This module enables the student to comprehend the economic rationale for international involvement, market scanning, entry methods, branding and divestment.
Introduction
Definition of and critical issues in the internationalisation of retail operations.
Theory
The theoretical context for the study of international retailing
Expansion Patterns
Expansion patterns and their determinants
Motives
Motives for retailer internationalization
Market Scanning
Market selection and appraisal of international retail markets
Market Entry Strategies
Market entry strategies
International Strategy
International retail strategy
International Retail Branding
Branding and store image in international retailing
Divestment
International retail divestment
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Formal Examination | 50 |
| Other Assessment(s) | 50 |