The study of consumption analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The term consumer culture emphasises that the world of goods is central to the understanding of contemporary society. This module presents a global, behavioural, and multi-disciplinary coverage of consumer behaviour.
- The history of consumption
- The emergence of contemporary consumption
- Consumption and production
- The limits of consumption
- High and low consumption cultures
- Consumption affluence and disorder
- The self in consumer culture
n/a
The history of consumption The emergence of contemporary consumption Consumption and production The limits of consumption High and low consumption cultures Consumption affluence and disorder The self in consumer culture
Students will be taught using a combination of interactive lectures that will cover the key theoretical aspects of the module; in addition, lecture material will be illustrated via appropriate web material, module magazine and supplemented by classroom discussion. Learners will be supported to undertake self-directed learning through the provision of guided readings.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |