This module is framed around the pillars of People, Profit, Purpose and Planet, and the context of the fashion industry around these pillars. The fashion industry is a global platform which is highly competitive. This module introduces fashion retailing in a changing and challenging retail landscape. Exploring the challenges and opportunities available to fashion retailers, sustainability, customer loyalty and brand DNA will be introduced and explored. Theories and concepts will be embedded in the contextualisation of the fashion system.
1. Introduction to Fashion Retailing
2. Market Levels
3. Brand DNA and Fashion Brands
4. Fashion Consumption
5. Consumer Behaviour
6. Sustainability and the Fashion Industry
The module will be delivered using a variety of learning and teaching methods. Teaching methods will include lectures, case studies, online interactive presentations and group discussions on the most important aspects of managing a current retail business. In addition to the use of continuous assessment of learning using written reports and in-class assessments as a measurement of practical competency, continuous assessment for learning will also be emphasised throughout the programme
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |