This module aims to make students more visually aware of the role of store environments in the success of
the modern retailer and more specifically demonstrates how to visually communicate to consumers for
improved performance. The module examines the theoretical principles and applications of these principles
that underpin consumer’s perceptions of the store environment. The module thus examines how the
multiplicity of cues and messages contained in the store environment when proposed by the retailer can also
promote meaningful experiences and journeys for the consumer with the retailers’ stores.
Indicative syllabus covered in the module and / or in its discrete elements
1. Experiential Retailing Concepts
2. Customer Circulation
3. Designing Customer Journey
4. Retail Servicescapes
5. Principles of Design & Architecture
6. Store Interiors
7. Visual Perception
8. Managing the Store Design Process
9. Environmental Psychology
10. Experimental Retailing
Lectures with demonstration:lectures to be accompanied by extensive video and imagery resources to
illustrate retail concepts.
Project work:students will complete continuous assessments individually and in teams to analytically and
artistically emphasise their interpretations of store environment concepts and how this impacts on the
consumers perceptions and experiences.
Fieldtrips: students to visit stores and shopping centres to relate course content to real-world retail design
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |