Module Overview

Retail Management

The purpose of this module is to give students an understanding of managing in a modern, dynamic retail environment.

Module Code

RMNG H3000

ECTS Credits


*Curricular information is subject to change

Introduction to retailing.

Current retailing environment. Relationship building in retail. Planning in retail.

Types of Retail Environment

Types of ownership. Retail strategy mix. Online and non-traditional retailing.

Targeting and understanding customers.

Customer demographics. Customer needs, desires, attitudes and behaviours. Store location and trading area.

Managing a retail business

Retail organisation and Human Resource Management. Operations Management.

Merchandising and pricing

Inventory planning, logistics and management. Category management. Pricing in retail.

Module Content & Assessment
Assessment Breakdown %
Other Assessment(s)30
Formal Examination70