The purpose of this module is to give students an understanding of managing in a modern, dynamic retail environment.
*Curricular information is subject to change
Introduction to retailing.
Current retailing environment. Relationship building in retail. Planning in retail.
Types of Retail Environment
Types of ownership. Retail strategy mix. Online and non-traditional retailing.
Targeting and understanding customers.
Customer demographics. Customer needs, desires, attitudes and behaviours. Store location and trading area.
Managing a retail business
Retail organisation and Human Resource Management. Operations Management.
Merchandising and pricing
Inventory planning, logistics and management. Category management. Pricing in retail.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 30 |
| Formal Examination | 70 |