The module is delivered in an application-oriented fashion employing Socratic Questioning and Problem-based Learning as central instructional methodologies. This is an experiential learning module founded on the principles of Problem Based and Inquiry Based Learning. The main aims of this module are to provide students with; - an in-depth knowledge about the specialised field of event management - an in-depth understanding of the challenges planning sports and leisure events - a comprehensive appreciation of and familiarity with the management techniques, tactics and strategies required for successful planning, promotion, implementation and evaluation of sports and leisure events - opportunities to learn from professionals involved in events management
Introduction to Events
Types of Events, The Sports and Leisure Events Industries, Event Organisations, Event Leadership, Tools for Event Planning and Management, Inclusivity, Morality, Law and Ethics in Event Management, The Bidding Process
Event Operations
Event Production, Event Coordination, Parking, Maintenance, Ticketing, Food and Beverage, Risk Assessment, Alcohol and Events, Crowd Management and Control, Critical Issues for Event Safety, Incident Reports, Human Resource Management for Events, Event Marketing, Financial Planning and Control, Managing Vendor Contracts, Concession Management, Box Office Management, Waste Management, Medical Emergency and Evacuation Plans, Event Quality Planning and Management
Assessing and Measuring Event Success
Customer Satisfaction, Client Service, Vendor Relations, Safety and Risk Management, Pre-Event Evaluation, Post-Event Evaluation, Critical Incident Technique Research, Complaint Handling, Service Failure and Service Recovery
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |