Module Aims:This module aims to provide students with the skills and knowledge to be able to demonstrate an in-depth konowledge of the key issues involved in strategy evaluation and strategy implementation and their application of these issues to a single business, global or diversified company setting and also the ethical issues pertaining to business strategy.This module aims to develop skills in strategic thinking and provide an insight into the process of strategic leadership and into the management of strategic change.It aims to provide a framework within which students can integrate what is learned in the various disciplines of the module and enhance this in a practical way through case analysis.
STRATEGIES FOR COMPETING IN GLOBAL MARKETS
Why companies expand globally, global market entry strategies, strategic options for competing in a global market
DIVERSIFICATION STRATEGIES
Types of diversification strategies, why diversify, when to diversify, evaluation of a company's diversification strategy: the key issues for consideration
STRATEGIES FOR SUSTAINABILITY
The role of Business Ethics in the strategy process, where do ethical standards come from? What are the drivers of unethical strategies and business behavior, The need for ethical strategies, corporate social responsibility and sustainability.
STRATEGY IMPLEMENTATION
Organisation structure and strategy;Strategy structure linkages, Mergers and Acquisitions, Managing strategic change, resource allocation, leadership, staffing, corporateculture, establishing standards and measurement of performance, evaluation andcontrol
CURRENT ISSUES IN STRATEGIC MANAGEMENT
Future directions in strategy development.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 40 |
| Formal Examination | 60 |