Module Overview

Web/App Design & Optimisation

This module aims to: 1. Help students obtain an understanding of web/app design and the role it plays in marketing. 2. To demonstrate an understanding of the key issues of web/app design, content type & selection, search engine optimisation, security & accessibility. 3. To understand the evolution of the Internet and future possible directions.

Module Code

WADO H3000

ECTS Credits


*Curricular information is subject to change

Web design in context.

A history of the Internet & World Wide Web including architecture and key technologies. An overview of the progression from Web 1.0 up to Web 3.0 and future possible direction.

Web Design & Optimisation.

Design guidelines and methodologies for web/app development including content selection & mix. Designing web sites/apps with appropriate levels of optimisation, accessibility & security.

Content Authoring

HTML authoring (e.g. tags, headings, paragraphs, lists, forms, form objects, frames, templates, rollover objects), image editing using a development environment like MS Expression Web or Adobe Dreamweaver.

App creation

App development using a development environment like App Generator, Power App or App happy.

Module Content & Assessment
Assessment Breakdown %
Other Assessment(s)100