This module gives students the opportunity to apply the skills acquired throughout the course to the challenge of interpreting and devising a strategy that addresses a real brief. They will build on the work already done in semester 7 in module (Advertising Portfolio Design 1) and devise a communications strategy as well as designing and producing an Advertising/Marketing Communications campaign to meet specific objectives.
*Curricular information is subject to change
Implementing the Big Idea
This module builds on the preceding modules in semester 7 - therefore the purpose is to provide work shops that will facilitate the creation and production of a campaign.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 85 |