Module Aims:- - To develop the learner's ability to analyse, interpret, evaluate, synthesize and communicate business knowledge with an emphasis on inter-functional integration at business level.- To analyse why strategy implementation is crucial, and evaluate how it contributes to an organisation's competitive advantage.- To develop a range of conceptual and analytical skills that may be applied to company level decision making.- To encourage learners to see change as an intrinsic part of business and to improve their capacity to deal with it.
International Strategic Management
International Diversity and International Strategy. Cross-Country Differences in Cultural, Demographic and Market Conditions. Implications of Internationalisation for Competitive Advantage. Market Selection and Entry. The International Value Network. International Diversity and Performance.
Corporate Level Strategy
Product and Market Diversity. Related and Unrelated Diversification. Value Creation and the Corporate Parent. (Portfolio Manager / Synergy Manager / Parental Developer). Managing the Corporate Portfolio. Trends in Portfolio Management.
Business Level Strategy
Identifying Strategic Business Units. Bases of Competitive Advantage: "The Strategy Clock". (Price Based Strategies / Differentiation Strategies / Hybrid Strategies. Sustaining Competitive Advantage. Competitive Strategy in Hypercompetitive Conditions. Competition and Collaboration.
Directions and Methods of Development
Directions for Strategy Development. Methods of Strategy Development. Internal Development. Mergers and Acquisitions. Strategic Alliances. Strategic Options for Entering and Competing in Foreign Markets. Success Criteria: (Suitability /Acceptability / Feasibility).
Designing Organisational Structure
Key Challenges in Organising for Success. Structural Types and their Strengths and Weaknesses. Organisational Configurations: Structure, Processes and Relationships. Organising the Multinational Corporation.
Enabling Success / The Learning Organisation
Performance Management and Control Systems. The Balanced Scorecard Approach. Organisational Strategies for Managing People, Information, Finance, Technology. Management of the Learning Organisation.
Managing Strategic Change
Diagnosing the Change Situation. Change Management Styles and Roles. Levers for Managing Strategic Change
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |