Being able to effectively manage yourself and others in a business environment requires key basic business skills. Such key skills include Communications skills as well as Management and Marketing skills. This module will provide a practical introduction to such skills and an opportunity to do so in a supportive environment where they can be applied to real-life situations through groupwork and individual assignments.
Unit 1
Organisational Communications
Unit 2
Oral communications - presentations
Unit 3
Active listening and aural communication. Nonverbal and visual communication
Unit 4
Groups and teams
Unit 5
Introduction to Marketing: An introduction to the philosophy of marketing and it’s core concepts. The Marketing Mix and customer service
Unit 6
The Marketing Environment: Environmental Analysis - SWOT analysis - factors affecting the macro and micro environments of organisations. A look at tools used in Marketing
Unit 7
Market Research, segmentation, targeting and positioning. Some basic theories on how to research potential markets, and position a product/service in chosen segments
Unit 8
Developing a basic marketing plan for your business – keeping it constantly updated and relevant on an ongoing basis, taking account of relationship marketing in the selling of services.
Unit 9
Recruitment and selection: Training and Development
Unit 10
Motivation & Reward Management: Staff empowerment: responsibility
Unit 11
Industrial Relations in Ireland: The structure of industrial relations systems and grievance procedures. Internal dispute resolution and state dispute resolution.Employment law relevant to the hospitality sector.
Unit 12
Change Management and Cultural Diversity- Preparing staff for continuous change. Understanding and managing cultural diversity in the workplace
The focus is on student centred learning and involvement and practical application. This course is designed to enable the student to develop and apply specific communications, marketing and management skills in a variety of situations. The teaching methods will focus on lectures, discussions, student presentations and guest lectures.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |