This syllabus aims to provide a comprehensive overview of the national and international business, sport and event tourism sector
Overview
Business Tourism Definition & Development, Market Segments, Economic Benefits, Business Traveller Needs
Business & Event Tourism in Ireland & Overseas
Destinations, Convention Bureaux, Incentive Experiences, Corporate Meeting Programmes, Professional Conference Organisers, DMC's, Conference Facilities, Conference Ambassador Programme, International Trade Associations, International Conference Organisers, International Convention facilities.
Sports Tourism
Role of Sports Tourism in the Domestic and International Tourism Industry, Government and Private Sector Support Structures, Role of Media in Sports Tourism, Attracting Sporting Events and Funding
The Events Business
Planning and Organisation - Vision/USP, Market, Finance, Venue, Accommodation, Food, Programme schedule, Production, Legal/Permits, People, Marketing, Risk
Group lectures, inquiry-based and applied-learning and individual tutorials
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Formal Examination | 50 |
| Other Assessment(s) | 50 |