Social media for business development is a quickly developing field that utilises social media, web 2.0 tools and social networking sites to remain competitive in their field. By undertaking this module, the learner will gain an understanding of the importance of web presence for enterprise development, the concepts and principles of web 2.0 and the innovative and entrepreneurial use of social media
Web 2.0 and Introduction to Social Media for Enterprise
Social Media Overview. Web 2.0 and its Major Characteristics.Introduction to HTML
Social Media Tools, Social Networking Sites and Services
The Major Social Media Tools: From Blogs and Microblogs to Wikis and Support Technologies. Social Networks and Social Networking Sites and Services.The benefits and limitations of current social media tools, networks, sites and services.Introduction to Building a Basic Web Site
Building an Online Presence
Introduction to basic web design principles.The basics of HTML in practice. Understanding wireframing, flowcharts, building a web template and file management.Integrating social media systems for enterprise development
Marketing New Business
Introduction to basic search engine optimisation. Social media Promotional tools.Owned social media.Paid social media.Monitoring, measuring and refining
Skills Learnt
Having successfully completed this module, the student will be able to:Create and administer a basic website for enterprise.Implement an online presence that harnesses the power of social media systems.Utilise online information to gain a basic understanding of how to measure and monitor business traffic.
Lecture break-down
Lecture 1: Web 2.0 and Introduction to Social Media for Enterprise; Social media overview.Lecture 2: Web 2.0 and its major characteristicsLecture 3: Introduction to HTML.Lecture 4: Social Media Tools, Social Networking Sites and Services;The major social Media tools: From Blogs and Microblogs to Wikis and Support Technologies.Lecture 5: Social networks and social networking sites and services.Lecture 6: The benefits and limitations of current social media tools, networks, sites and services.Lecture 7: Introduction to building a basic web Site.Lecture 8: Building an Online Presence;Introduction to basic web design principles.Lecture 9: The basics of HTML in practice. Understanding wireframing, flowcharts, building a web template and file management.Lecture 10: Integrating social media systems for enterprise development.Lecture 11: Marketing new business;4.1 Introduction to basic search engine optimisation.Lecture 12: Social media promotional tools.Lecture 13: Owned social media.Lecture 14: Paid social media
Lab Break-Down
Lab 1: Practical exercise based on Monitoring, measuring and refining.Lab 2: Practical exercise based on Web 2.0 and its major characteristics.Lab 3: Practical exercise based on HTMLLab 4: Practical exercise based on creating Blogs and Microblogs to Wikis and Support Technologies.Lab 5: Practical exercise based on Social networks and social networking sites and services.Lab 6: Class presentation based on The benefits and limitations of current social media tools, networks, sites and services.Lab 7: practical exercise based on The benefits and limitations of current social media tools, networks, sites and services.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 50 |