This module covers those areas within communication studies that are of particular relevance to students of business and management. It introduces students to the conceptual framework provided by communication theory, identifies models of ‘best practice’ and develops a range of communication skills that are of critical importance for managers and staff in modern business organizations. It is also a facilitative course in that it provides students with skills and competences that are helpful across the curriculum.
1. Communication Theory:
Key concepts in the communication process. Contemporary theories and models of communication.
2. Business and Academic Writing Skills:
Process and principles of clear, persuasive writing. Academic writing and referencing. Structure and style of business writing (correspondence, reports etc).
3. Interpersonal Communication:
Non-verbal communication. The nature and function of non-verbal communication. Forms of non-verbal communication (proxemics, kinesics, paralanguage, etc). Barriers to effective interpersonal communication.
4. Communication in Teams:
The structure and development of teams from group theory and practice of teamwork. Active listening and feedback. Strategies for managing conflict. The virtual team.
5. Digital Communications:
Emerging communication issues and debates. Different media types.
6. Oral Communications:
Characteristics of presentation and formal spoken delivery. Presentation preparation model. Techniques of delivery. Use of audio-visual presentation aids.
7. Organisational Communication:
Internal communication networks and media. Barriers in organisational communication. The organisation and management of meetings.
A wide range of learning and teaching approaches will be used including lectures, discussion, in-class assignments, self-directed learning, group-work and student presentations. Video excerpts and short case studies will be used as appropriate. Further learning materials and resources will be provided on the course intranet.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Formal Examination | 50 |
| Other Assessment(s) | 50 |