This module builds on the 1st year Communications programme by concentrating on the electronic rather than the print media. It is also both an essential module in its own right and a facilitative module for the 3rd year Marketing Communications programme. By focusing specifically on the analysis of issues relating to the power and influence of mass communications this module explores theories of mass communication – including international communication theories – dominant ideologies, globalisation, representation, public disprogramme and mass culture.
Electronic media is utilised throughout the module in much of the teaching, learning and student presentations.
Module aim:
The aim of this module is to enable students of business and marketing to understand issues of public disprogramme and dominant ideology as mediated through the mass media. It further aims to provide the student with an understanding of the nature, scope and role of communication as it affects, and is affected by, the marketer and the marketplace.
Mass Communication theories,
International Communication theories,
globalisation issues,
dominant and hegemonic issues
Frankfurt School
Mass culture
Popular culture
Cultural imperialism
Representation in the media
Stereotypes and power
Public disprogramme
Embedded values
Media, reality, truth
Module content will be delivered through: lectures, discussion, case study, debates, video, film, work-based learning, readings, project work, self-directed learning.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |