This syllabus aims to provide a comprehensive introduction to the growing cultural, leisure and shopping tourism sectors including definitions, key segments, market requirements and organisational structures
Cultural Tourism
Definition of cultural tourism, market for cultural tourism, characteristics of cultural tourists, Ireland’s cultural tourism product, government departments, state bodies, private sector organisations
Leisure Tourism
Hard & Soft Adventure - Walking, Cycling, Greenways. Blueways, Golfing, Cruising, Equestrian, Water based, Ski, Theme Parks, Center Parcs, Triathlons, Kayaking, Wellness & Resorts
Shopping Tourism
Definition, Emergence as a Travel Motivator, Key Destinations, Top Spenders in International Tourism, Meeting the Needs of the New Shopping Tourists, Retail Outlets
Cultural & Sporting Events
St. Patricks Festival, Wexford Opera Festival, Dublin Theatre Festival, Galway Arts Festival, Yeats Summer School, Cork Jazz Festival, Volvo Stopover, Tall Ships, Irish Open, Six Nations, International Events
Group lectures, inquiry-based and applied learning, individual tutorials, field trip(s)
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Formal Examination | 50 |
| Other Assessment(s) | 50 |