This module gives students an in-depth comprehension and experience of designing and development content for publication across multiple digital platforms. It will familiarise students with multiple facets of content marketing; including the key considerations in designing marketing content, deciding on distribution strategies, content creation and curation, as well as performance evaluation.
Content Development
Various digital content development approaches will be addressed utilising various software tools.
Content Promotion
Various promotion and distribution strategies will be assessed and evaluated for maximising marketing effectiveness.
Research Methods and Ethics
Demonstrate critical skills for analysing methodological and ethical considerations when performing market research in order to comprehensively inform their content marketing strategies.
Content Engagement Behaviours
Examine contemporary research articles in digital marketing and content engagement in order to effectively evaluate the forms and themes most successful in promoting positive engagement from online users.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |