This module examines the concepts and processes in evaluating and determining the importance of entrepreneurship and innovation within the tourism and hospitality sector. This module gives tourism and hospitality students the opportunity to address the key issues of business start up, growth and long term survival. It uses text concepts and cases to evaluate the drivers of enterprise
Introduction
Definition of the Entrepreneur, Types of Entrepreneurship, Features of an Entrepreneurial Firm
Entrepreneurship
Roles, Tasks & Traits of the Entrepreneur, The Process of Entrepreneurship, Managing Growth & Development, Support for Enterprise
Innovation & New Venture Development
Idea Generation, Sources of New Product/Service Ideas, Development of Ideas, Alternative Business Start-Up Options
Finance, Business Planning, Operations Management, Marketing and Strategy
Sources of Start-up Funding, Entrepreneurial Decision Making, Marketing & Entrepreneurship, Entrepreneurial Strategies
Group lecturers, inquiry-based and applied learning, and tutorials
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Formal Examination | 70 |
| Other Assessment(s) | 30 |