The aim of this module is to critically analyse the food and drink tourism sector in Ireland and abroad and to examine how trends in food and drink tourism can impact on the hospitality and tourism sector in general and future opportunities for growth in particular
Food and drink tourism in context
Development of food and drink tourism.Cultural evolution. Visitor expectations.Economic importance. National and international strategies
The food and drink tourism product
Food and drink producers. Cookery schools.Gastro-travellers guides.Food shops/markets. Food and beverage destinations. Food & beverage journalism. Attractions. Transportation.Accommodation.
Food and drink tourism innovation
Entrepreneurial opportunities in the food and drink sector.Case Studies in food and drink innovation.Food and drink Tourism product development.
Future food and drink tourism trends
Demography, lifestyles, education and awareness, health, travel experience, transport, sustainability, information technology, wine tourism & consumer behaviour, the role of tradition and "place". The potential growth opportunities
Group lectures, inquiry=based and applied learning, and individual tutorials
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Formal Examination | 70 |
| Other Assessment(s) | 30 |