This module provides students with the knowledge and skills to develop new and sustainable beverage products. This includes developing competence in the critical assessment of relevant literature, market reports and scientifically reporting findings. This module describes and demonstrates the process of product development, from idea generation to product launch. It develops the knowledge base in the fields of sustainable beverage production, advanced sensory science & consumer research.
Setting the scene. Why develop new products? The concept of added value. The elements of successful product development.
Developing the Concept. Idea viability. Target market: Where?, When?, Why?, What?, How?, Who?.
Identifying the need. Idea generation, new products and the drinks industry. Product trends - Irish & International market trends.
A systematic acquisition and understanding of a substantial body of knowledge which is at the forefront to the sustainable production of beverage products.
Consumer research and sensory evaluation. Preparing the Brief. Establishing a clear brief & what it should contain. Feasibility. Prototype preparation & presentation. Planning, Project management & identifying resources. Stages in practical product development.
Implementation of:
Sensory Measurement in Product Development
Consumer testing
Concept of least cost formulation and computer aided design in recipe development and sensory analysis.
Laboratory Practical 1 –Prototype production
Laboratory Practical 2 - Product Assessment
Laboratory Practical 3 - Product Optimisation
Laboratory Practical 4 - Benchmarking
Lecture format with the use of audiovisual aids.
Critical evaluation of selected scientific literature and market reports.
Group discussions on various topic - media, current trends, legislation, new products, Novel ingredients etc
Workshops for brainstorming, Idea generation and concept testing.
Four Practical laboratory sessions: Prototype, Optimisation 1 & 2 and benchmarking.
| Module Content & Assessment | |
|---|---|
| Assessment Breakdown | % |
| Other Assessment(s) | 100 |