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Module Overview

Creation, Innovation & Entrepreneurship

The processes of innovation and entrepreneurship are interrelated. Innovation is the process by which an idea about a new product, service or production method is developed. Entrepreneurship is about pursuing opportunities beyond the immediate control of the entrepreneur or innovator. This module covers the basic principles and practices of these two aspects. This module provides students with a systematic framework for innovation and entrepreneurial skills required for successful new venture creation and new product development. It also aims to develop an awareness of the climate for enterprise and the entrepreneurial process of the Food & Beverage innovation, nutraceutical and functional food sector.

Module Code

FOOD 8005

ECTS Credits

5

*Curricular information is subject to change

 

  •  Introduction to the Course  

  • Introduction to Entrepreneurship & Innovation  

  • Recognizing Opportunities and Generating Ideas  

  • Feasibility Analysis  

  • Market Research theory & practice  

  • Industry and Competitor Analysis  

  • Business Model Canvas – 1 page business planning 

  • Core Elements of a Business Plan  

  • Intraprenuership and the Stage Gate method of NPD 

  • Getting Financing or Funding  

  • Working on Your Business Plan  

  • Group Presentations - A Innovation review (assessment) 

  • CEO & Co-Founder, Fritz Kola  

  • CEO & Founder Seedlip 

  • o Develop a business plan – students will be working on a new product/service business plan.  

  • Workshops will be provided to students to develop their business plans.  

  • Special session on financial management.  

  •  

  • CEO & Founder Sweet Potato Pizza Co. 

  • A representative of the Food Academy   o Enterprise development – Students research project, face-to-face interview with an entrepreneur  

  • Establish the stages in the process of enterprise development  

  • Identify the problem encountered at each stage and how they were overcome  

  • Examine the relationship between the individual and the new enterprise   

  • Workshops – to help students to prepare and develop the new business plans (6 hours)  

  • Special session on Financial/Funding management (2 hours)  

  • Special session on graphical and packaging design (2 hours)  

  • Special session on Agri- Food business (2 hours)   

  • Special session on International/Global Entrepreneurship Issues (2 hours) 

Module Content & Assessment
Assessment Breakdown %
Other Assessment(s)100